IPK has developed a proven set of effective techniques to help refine core objectives, strategic direction, key features and project requirements. We conduct one-on-one interviews, research the competitive landscape, run tests on existing properties and consolidate findings. We then create wireframe models illustrating best options and directions going forward, offering a clear picture of the road ahead prior to beginning design.

  • Stakeholder Interviews
  • Engagement Analysis
  • Click-Tracking
  • Usability Testing
  • Competitive Research
  • Online Surveys
  • Wireframe Click-Throughs
  • Backend & Workflow Analysis
  • Strategic Recommendations

STRATEGY | DESIGN | EXECUTION