IPK has developed a proven set of effective techniques to help refine core objectives, strategic direction, key features and project requirements. We conduct one-on-one interviews, research the competitive landscape, run tests on existing properties and consolidate findings. We then create wireframe models illustrating best options and directions going forward, offering a clear picture of the road ahead prior to beginning design.
- Stakeholder Interviews
- Engagement Analysis
- Click-Tracking
- Usability Testing
- Competitive Research
- Online Surveys
- Wireframe Click-Throughs
- Backend & Workflow Analysis
- Strategic Recommendations
